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Thursday, July 11, 2013

Luber-finer® Donating to La Russa Animal Rescue Foundation (ARF) for Every Photo Posted to Facebook

Perrysburg, OH, July 11, 2013 – FRAM Filtration is pleased to announce the launch of its ‘Trucker’s New Best Friend’ program. Beginning July 1, truck drivers, technicians and fleet managers have the opportunity to post a photo of their dog, along with their trucks, to the Luber-finer® Facebook page. In turn, Luber-finer will donate $5 for each qualifying post to the Tony La Russa Animal Rescue Foundation (ARF). Qualifying photos must show a trucker’s dog along with their truck.

Smile and Show Us Your Canines

Directions and rules for posting photos to the Luber-finer Facebook page and additional information on ARF are available at The New Best Friend program is part of the launch of the new line of Luber-finer® Extreme Clean HD Premium Cabin Air Filters. Designed to purify the cabin air of Class 6, 7 & 8 heavy-duty trucks, Luber-finer Extreme Clean HD Premium Cabin Air Filters offer the unique dual action of Arm & Hammer Baking Soda to remove odors and activated charcoal to remove contaminants, making the cabin safer for all occupants—even the furry canine kind

The Luber-finer Extreme Clean HD Premium Cabin Air Filter, which can remove sub-micron and micron-sized particles ranging in size from 5 to 100 microns, protects the cabin occupants from harmful contaminants such as seasonal pollen, bacteria, diesel soot and ozone.

Designed for 16 popular truck models, including Freightliner, International, Kenworth, Sterling, Volvo, Western Star, as well as John Deere Tractors and John Deere Combine, the Extreme Clean HD Premium Cabin Air Filter replacement time averages less than 15 minutes on most applications.

For more information on Luber-finer® heavy-duty filtration products, please visit or call (800) 851-3641. You can also follow Luber-finer® on Facebook, Twitter, LinkedIn and YouTube

FRAM Filtration is one of the world's largest suppliers of filters and filtration products. FRAM Filtration supplies products through industry-leading brands such as FRAM®, Luber-finer® and PetroClear®. Through its brands, FRAM Filtration serves the automotive, heavy duty trucking and several industrial markets. The company operates through a global network of manufacturing facilities, distribution centers and offices located throughout the United States, Canada, Mexico, Europe and China. For more on FRAM Filtration, please go to