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Thursday, March 14, 2013

Luber-finer® Showcasing TRT™ Oil Filters at Mid-America Trucking Show

MATS attendees can enter to win a Bose® Sound Systems at Luber-finer Booth 17044

Albion, IL, March 13, 2013 – Luber-finer®, an industry leader and trusted brand in heavy-duty filtration, is pleased to announce that it will be showcasing its new, innovative Time Release Technology (TRT) Oil Filter line at the upcoming Mid-America Trucking Show (MATS). Attendees will also have the opportunity to learn more about all of Luber-finers lines of heavy-duty filtration products, as the brand continues to prove why it’s Built To Do More for the trucking industry. Additionally, visitors to Luber-finer Booth 17044 will have the opportunity to enter a drawing for one of two Bose® Sound Systems. MATS will be held from March 21-23 ay the Kentucky Exposition Center in Louisville, KY.

Luber-finer TRT oil filters, which are just part of 140 new products introduced by Luber-finer since June 2012, have been specifically engineered to help reduce escalating fleet-maintenance costs and help heavy-duty fleets extend oil-change intervals by increasing the protection against oil degradation in modern diesel engines. Luber-finerTRT oil filters provide a controlled release of a specially formulated, highly concentrated liquid additive into the oil supply, helping oil maintain its quality longer.

In addition to its presence inside the exhibition hall, Luber-finer will also have a prominent hand in welcoming MATS attendees as a truck adorned with a Luber-finer®-branded trailer wrap will be stationed at the Expo Center’s main entrance.

MATS attendees can enter the drawing for the Bose® Sound System by visiting Luber-finer Booth 17044 and filling out an entry card, with contest entry limited to one per person. All entries must be submitted by 4 p.m. EDT on March 23. Official contest rules are posted on Luber-finer’s website.

For more information on Luber-finer heavy-duty filtration products, please visit

Luber-finer®, part of FRAM Filtration, provides premium filtration solutions for on-highway fleets, as well as all off-road applications such as heavy construction, mining, agriculture, oil and gas industry and marine Luber-finer has been a trusted name in filters for more than 76 years. Today Luber-finer is Built To Do More by offering exceptional customer service, leading product development and unique digital strategies that help customers improve their performance and efficiency. For more on the latest in heavy-duty filtration from Luber-finer, please visit or call (800) 851-3641. You can also follow Luber-finer on Facebook, Twitter, LinkedIn and YouTube.