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Thursday, March 28, 2013

Luber-finer® Experiences Successful 2013 Mid-America Trucking Show

Perrysburg, OH, March 28, 2013 – During the 2013 Mid-America Trucking Show (MATS) in Louisville, KY, Luber-finer®, an industry leader and trusted brand from FRAM Filtration, gave away two Bose® Sound Systems. Winners were announced on Luber-finer’s Facebook and Twitter channels during the show. Luber-finer would like to congratulate the following winners:

  • Terry Kelso, Indy Truck Sales
    Doug Weihe, Truck Parts and Service Inc. 

  • The roughly 70,000 visitors to this year’s MATS event, which was held from March 21-23 at the Kentucky Exposition Center in Louisville, KY, had an opportunity to learn more about Luber-finer’s comprehensive line of heavy-duty filtration products while registering for a chance to win a Bose® Sound System. Luber-finer would like to thank all attendees that registered.

    Luber-finer enjoyed one of its most successful MATS events in recent memory, showcasing its line of TRT™ Oil Filters inside the exhibition hall while welcoming MATS attendees at the Expo Center’s main entrance with a truck adorned with a Luber-finer-branded trailer wrap.

During MATS, Pete Haskell and Layne Gobrogge, Luber-finer’s Director of Heavy Duty Sales and Director of Heavy Duty Marketing and Product Development, respectively, participated in an interview on WLW/XM166 that reached an audience of over one million listeners. Featured on WLW’s America’s Truckin’ Network radio program, Haskell and Gobrogge, interviewed by radio host Steve Sommers, discussed a variety of topics, including oil change intervals and Luber-finer’s complete line of heavy-duty filtration products. 

“Luber-finer has been very active at the past few Mid-American Trucking Shows and it remains a very important show for us because it reaffirms the fact that Luber-finer has the best customers in the industry,” said Gobrogge. “It’s great to hear stories from our customers about their dedication throughout the years to Luber-finer filters. So many owner/operators, fleet managers and service providers trust and rely on Luber-finer filters and we owe our success to them.” 

For more information on Luber-finer heavy-duty filtration products, please visit Luber-finer is a trusted brand from FRAM Filtration. For more information on FRAM Filtration, please go to

Bose is a registered trademark of Bose Corporation and is not affiliated with this promotion.

Luber-finer®, part of FRAM Filtration, provides premium filtration solutions for on-highway fleets, as well as all off-road applications such as heavy construction, mining, agriculture, oil and gas industry and marine Luber-finer has been a trusted name in filters for more than 76 years. Today Luber-finer is Built To Do More by offering exceptional customer service, leading product development and unique digital strategies that help customers improve their performance and efficiency. For more on the latest in heavy-duty filtration from Luber-finer, please visit or call (800) 851-3641. You can also follow Luber-finer on Facebook, Twitter, LinkedIn and YouTube.