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Friday, February 1, 2013

Luber-finer® Successfully Launches TRT™ Oil Filter Line at HDAW‘13

TRT just part of 140 new products introduced by Luber-finer® since June 2012

Albion, IL, February 1, 2013 – Luber-finer®, an industry leader and trusted brand in heavy-duty filtration, is pleased to announce that it recently launched its new line of Heavy-Duty Time Release Technology (TRT™) Oil Filters at this year’s Heavy Duty Aftermarket Week (HDAW‘13), which was held from Jan. 21-25 in Las Vegas, NV. Attendees of HDAW’13 had an opportunity to learn more about Luber-finer® TRT oil filters while being reminded why the Luber-finer® brand continues to prove why it’s Built To Do More.

“The HDAW event is extremely important to us because we see incredible growth opportunities for the Luber-finer® brand within this market space,” said John Casanova, Vice President of Marketing & Sales for Luber-finer® and FRAM Filtration. “This years event provided us with the chance to meet with distributors and introduce them to our new line of TRT oil filters. We owe much of our success to these heavy-duty distributors, and it’s always great to hear stories about their experiences with Luber-finer® filters.”

During HDAW‘13, Casanova and Bob Larson, President of FRAM Filtration, participated in a video interview where they discussed the recent formation of FRAM Filtration and the current state of the heavy-duty aftermarket industry. The video also highlighted the opportunities for Luber-finer® within adjacent markets, in particular the energy and off-road markets. A second video was also produced at HDAW’13 that features Layne Gobrogge, Director of Heavy Duty Marketing and Product Development. In this video, Gobrogge provided an in-depth look at the new Luber-finer® Premium Cabin Air Filter and discussed the benefits of effectively using TRT filtration products offered by Luber-finer®. Both videos can be found on the Luber-finer® YouTube page at

Luber-finer® TRT oil filters, which are just part of 140 new products introduced by Luber-finer® since June 2012, have been specifically engineered to help reduce escalating fleet-maintenance costs and help heavy-duty fleets extend oil-change intervals by increasing the protection against oil degradation in modern diesel engines. Luber-finer® TRT oil filters provide a controlled release of a specially formulated, highly concentrated liquid additive into the oil supply, helping oil maintain its quality longer.

For more information on Luber-finer® heavy-duty filtration products, please visit

Luber-finer®, part of FRAM Filtration, provides premium filtration solutions for on-highway fleets, as well as all off-road applications such as heavy construction, mining, agriculture, oil and gas industry and marine Luber-finer® has been a trusted name in filters for more than 76 years. Today Luber-finer® is Built To Do More by offering exceptional customer service, leading product development and unique digital strategies that help customers improve their performance and efficiency. For more on the latest in heavy-duty filtration from Luber-finer®, please visit or call (800) 851-3641. You can also follow Luber-finer® on Facebook, Twitter, LinkedIn and YouTube.