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Friday, March 16, 2012

Luber-finer is Built To Do More™ at Mid-America Trucking Show

MATS visitors can enter to win a SiriusXM™ satellite radio at Luber-finer’s booth 17044

Albion, IL, March 16, 2012 – The Luber-finer® brand of heavy-duty filters will be on display at the 2012 Mid-America Trucking Show (MATS) from March 22-24 at the Kentucky Expo Center in Louisville. Following a successful launch of its new brand image during the 2011 MATS event, today’s Luber-finer heavy-duty filter brand continues to prove why it’s Built To Do More™. Luber-finer continues to maintain its focus on stringent OEM-quality filters for heavy-duty trucking, construction equipment, mining, oil and gas, marine, farm machinery and industrial applications. Today, Luber-finer continues to broaden its product coverage by offering the industry high quality lube, fuel, air, coolant, hydraulic, and cabin air filters.

As Luber-finer develops new heavy-duty filtration products it utilizes some of the newest digital communications platforms to deliver the most up-to-date product information available. In addition to seeing Luber-finer’s comprehensive range of filtration products at MATS, customers can learn about the newest products through various announcements, product summary hot buttons on the Luber-finer website, the ShowMeTheParts online parts look-up tool, and Luber-finer’s Facebook and Twitter channels. These channels have been created to provide visitors with fast and easy information about Luber-finer products and upcoming events. Luber-finer also launched its mobile site and parts look-up tool in 2011. Located at, the new mobile site is supported on smartphones and other mobile devices, including Android™, iPhone® and Blackberry®. All new products are searchable via Luber-finer’s online look-up tool through the website and accessible via any mobile device.

Luber-finer will be giving away one SiriusXM™ Satellite Radio with a $50 prepaid subscription card per day during the MATS show in Booth 17044. Visitors to the show can enter to win by stopping by Luber-finer’s booth to receive a ticket. Official contest rules are posted on Luber-finer’s website and Facebook page.

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Luber-finer provides premium filtration solutions for all fleets and on highway, as well as all off-road applications such as heavy construction, mining, agriculture, oil and gas industry and marine. Luber-finer has been a trusted name in filters since 1936, providing high efficiency performance in the most demanding work environments. For more information visit or call (800) 851-3641.