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Thursday, March 29, 2012

Luber-finer Experiences Successful 2012 MATS

Winners of SiriusXM™ satellite radio and prepaid subscription card announced

Albion, IL, March 29, 2012 – During the 2012 Mid-America Trucking Show (MATS), Luber-finer® gave away a SiriusXM™ Satellite Radio with a $50 prepaid subscription card each day of the show. Winners were announced on Luber-finer’s Facebook and Twitter channels. Luber-finer would like to congratulate the following winners:

  • Eric Jackson, Owner, Jackson Transportation, Fleetpride
  • T.J. Echols, Owner, Echols Trucking
  • Chris Padella, Driver, Muma Logging

The roughly 70,000 visitors to this year’s MATS event, which was held from March 22-24 at the Kentucky Expo Center in Louisville, had an opportunity to learn more about Luber-finer’s comprehensive range of filtration products while registering for a chance to win the satellite radio. Luber-finer would like to thank all attendees that registered.

During MATS, Pete Haskell and John Casanova, Luber-finer’s Director of Heavy Duty Sales and Vice President of Sales, respectively, participated in an interview on WLW/XM166 that reached an audience of over one million listeners. Luber-finer enjoyed one of its most successful MATS events in recent memory. Following a successful launch of its new brand image during the 2011 MATS event, today’s Luber-finer heavy-duty filter brand continues to prove why it’s Built To Do More™.

“The Mid-America Trucking Show is important to us because it reaffirms the fact that Luber-finer has the best customers in the industry,” said Casanova. “It’s great to hear stories from our customers about their dedication throughout the years to Luber-finer filters. So many owner/operators, fleet managers and service providers trust and rely on Luber-finer filters and we owe our success to them.” 

Experiencing more visitors to its booth than ever before, Luber-finer was provided with a great opportunity to showcase many of its newest digital communications platforms, including its recently updated website, ShowMeTheParts online parts look-up tool, and Facebook and Twitter channels. Luber-finer was also able to showcase its mobile site and parts look up tool. Located at, Luber-finer’s mobile site is supported on smartphones and other mobile devices, including Android™, iPhone® and Blackberry®.

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

Luber-finer provides premium filtration solutions for all fleets and on highway, as well as all off-road applications such as heavy construction, mining, agriculture, oil and gas industry and marine. Luber-finer has been a trusted name in filters since 1936, providing high efficiency performance in the most demanding work environments. For more information visit or call (800) 851-3641.