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Friday, September 17, 2010

Champion Laboratories Names Pete Haskell New Director of Heavy-Duty Sales

Albion, IL, September 17, 2010 – Champion Laboratories, Inc., a worldwide leader in filtration-product technology and quality, is pleased to announce that Pete Haskell has joined its team as Director of Heavy-Duty Sales. In this role, Haskell will spearhead Champion Laboratories’ initiatives to grow sales for its Luber-finer brand of heavy-duty filters. Luber-finer has been a leading brand in heavy-duty filtration since 1936 and today, through its quality filtration products and first-class customer service, Luber-finer is Built To Do More™.

Pete HaskellHaskell joins Champion Laboratories from Liberty Bell Equipment, Philadelphia, PA, where he was an Area Manager for the company’s largest-volume territory, which consisted of southeast Pennsylvania, south New Jersey, Delaware and central New York.

“Pete’s years of experience give him a strong background in marketing, sales and operations, which will be invaluable in his new role as he looks to grow the Luber-finer brand,” said John Casanova, Vice President Sales & Marketing for Champion Laboratories. “We are excited to welcome Pete to the Champ Labs family and look forward to the potential growth he will bring to his new position.”

Haskell, a graduate of the University of Southern Maine, entered the automotive industry in the late 1970s when he joined Dayco Products. After several years with Dayco, he joined Monroe Auto Equipment Company where he began as a local automotive sales representative before being promoted to District Manager for the southeastern Pennsylvania territory. From there, he became Monroe’s first-ever Heavy-Duty Regional Manager, with responsibilities for the Northeast United States territory. From Monroe, Haskell moved to PENDA Corporation, where he was a Regional Manager before being promoted to OE Sales Manager for the Northeast and, ultimately, to Eastern Sales Manager for PENDA’s Smart Ditch Division.

For more information on Luber-finer products, please go to

Champion Laboratories, Inc., is a quality and technology leader and one of the world's largest manufacturers of filters and filtration products and related services to the automotive, retail, on-highway and off-highway fleet, heavy-duty and petroleum dispensing industries. Champion Laboratories, Inc., has been a trusted name in filters since 1955, providing high-efficiency performance in the most demanding work environments. For more information on the company or its products, please visit