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Friday, April 4, 2008

Champion Laboratories Names Mike Boyer New Director of Aftermarket Sales

Mike Boyer

Albion, IL – As Champion Laboratories continues to refine the corporate image it presents to a changing market, Vice President of Sales Steve Horn recently announced that Mike Boyer has been appointed the new Director of Aftermarket Sales. In his new role, Boyer will be responsible for the management of filtration sales to both the Retail and Traditional market channels.

Boyer joined Champion Laboratories in January 2005 as Director of Retail Sales & Marketing. In that position, Boyer spearheaded Champ’s retail sales efforts, developed strategic plans for retail sales growth, implemented a new category-management culture, managed customer and industry data to facilitate growth, developed promotions and sales support and assisted on other key initiatives for parent company UCI.

Prior to joining Champ Labs, Boyer compiled 19 years of experience in the automobile aftermarket with AutoZone, Memphis, TN, where he was a director responsible for in-store merchandising, category management and commercial merchandising.

For more information on Champion Laboratories or any of its products, please contact Averi Goodman, Marketing Coordinator, at (618) 445-5410, or visit

Champion Laboratories, Inc., is a quality and technology leader and one of the world's largest manufacturers of filters and filtration products and related services to the automotive, retail, on-highway and off-highway fleet, heavy-duty and petroleum dispensing industries. Champion Laboratories, Inc., has been a trusted name in filters since 1955, providing high-efficiency performance in the most demanding work environments. For more information on the company or its products, please visit